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Revenue Centralisation

Social media platforms allow content creators to earn revenue by monetising their posts, i.e., if a creator’s account gains a certain number of followers and their posts achieve a lot of views and likes, then they can have advertisements added to their videos as a source of revenue. However, that’s all they are entitled to. The revenue generated by watching and downloads of their work never reaches them — it is received by the platform and is not shared. This centralised income collection and inability to distribute profits fairly leave content providers feeling tricked and out of pocket.

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