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This involves the impersonation of celebrities and influencers in the NFT community. Since NFT sales happen online, marketing is also primarily done online. Hence, NFT projects often hire celebrities and influencers to promote their NFTs. Unfortunately, scammers take advantage of this practice by posing as famous celebrities and influencers to endorse low-quality NFT projects. Unfortunately, before most people realize that the impersonated celebrity is not involved with the project, many investors would have lost their money.

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